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About Us


Excellent quality, affordability, and longevity – that’s Alex and Charli

Based in Perth Western Australia, Alex and Charli has been lovingly creating exciting children’s fashion for nearly 7 years.

At Alex and Charli we believe in encouraging children to be children as long as possible in our fast paced world. This is reflected in the timeless simplicity of our designs.

Our range is easily recognisable through our use of quality fabric, with beautiful prints and vibrant colours, meticulous attention to details, and classic embellishments. On every level Alex and Charli is infused with the innocence, freshness and ‘joie de vive’ of children at play.

Our latest range is characterised by many of our signature styles including our beautiful bold spots. Though this season we have introduced delicate and intricate embroidered designs, fabulous gingham for both boys and girls and the pretty combination of lace and voile for that whimsical style that is so Alex and Charli.

We hope you enjoy our new range as much as we have enjoyed the long days buried in fabrics and patterns creating this fun new collection.


Romelie Grayson

Owner and principal designer Romelie Grayson is the mother of three young girls and draws a lot of her inspiration from them. It is her keen artists eye that sees the beauty and practical application of the fabrics and designs we use. This sees each new collection deliver something new, playful and energetic, while still retaining the essence of alex and charli. This is what has seen it remain a favourite with those who first invested in one of our garments, and continue to gain popularity with each successive year.

alex and charli now sells in many exclusive boutiques Australia wide as well as Hong Kong, Japan and New Zealand, and are also expanding the online collection.


Jill Swingler

Jill is our multi-talented, multi-dimensional Graphic Designer. It’s hard to put a title to her role as it crosses many facets of the business. Jill is responsible for the beautiful graphics in our catalogue, on our website and most importantly she brings to life the ideas in our designers head so that we are able to create the gorgeous images you see on our clothing.
She is also the designer of our exciting new website of which we are very proud. Hope you like it as much as we do!




Annelie Hansen Photography

My name is Annelie Hansen and I am 34 years old. I was born in Sweden but have been living in several different countries and have enjoyed travelling extensively in the last 15 years. I currently live in Australia with my New Zealand partner and our two children.

I have loved the art of photography for as long as I can remember. I was given my first camera at the age of five by my( in my humble ...opinion) very talented father. We spent many a nights developing photographs at home and it is one of my most cherished childhood memories.
I love capturing emotion and the sometimes unexpected. I love when photos are honest and simple and how a really good photograph can reach across the ages and make people think or feel.

I believe growing up in Sweden has nurtured the love of aesthetics for me. Nature was all around me, often covered in white and observed with frost on my eyelids. In my photographs I always try to capture beauty in simplicity. Life passes us by so fast, but when I press the shutter at the right time it holds that moment just a little longer.

Phone: 0449 013 893


Extending into the Community

Alex and Charli is a proud supporter of ‘Heart for Kids’ – a Health Foundation initiative. Part proceeds from the sale of ‘Big Heart’ Tshirts and other marked items will go to the Health Foundation for this purpose.
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